US Postal Service Cracks Down on Illegal Vapes, Boosting Big Tobacco
US Postal Service implements strict measures against illegal vape shipments, marking a significant victory for traditional tobacco companies and potentially reshaping the $10 billion alternative nicotine market.

US Postal Service facility with packages undergoing inspection for illegal vape products
In a significant move bolstering traditional tobacco companies, the US Postal Service (USPS) has launched a decisive crackdown on distributors shipping unregulated vaping products, dealing a major blow to the multi-billion dollar illicit vape industry.
Strategic Enforcement Against Unauthorised Shipments
The USPS has taken unprecedented action against New York-based distributor Demand Vape, effectively blocking the company from utilizing its shipping services. This enforcement mirrors the kind of strict regulatory enforcement seen in other sectors, demonstrating growing governmental resolve to tackle illegal trade.
Impact on Big Tobacco and Market Dynamics
This regulatory intervention stands to benefit tobacco giants including Altria and British American Tobacco (BAT), who have long campaigned against unregulated vapes, predominantly originating from China. The move represents a significant shift in regulatory oversight of digital-age commerce, with implications for international trade relations.
Regulatory Framework and Compliance
Under current regulations:
- Only 39 e-cigarette products have received FDA authorization
- USPS is restricted from mailing vapes directly to consumers since 2021
- Business-to-business shipments require specific mailing exceptions
- Major carriers like FedEx refuse to ship vapes entirely
Market Impact and Industry Response
The unauthorized vape market, valued at approximately £6 billion in 2024, faces mounting pressure from multiple directions. Similar to how regulatory compliance shapes financial markets, these restrictions are reshaping the vaping industry landscape.
"We reject any characterisation that paints Demand Vape as anything other than a transparent, lawful and reputable business," stated Demand Vape in response to the restrictions.
The crackdown has already led to empty shelves in vape stores across the United States, with industry representatives warning of further disruption to come as enforcement measures intensify.
Christopher Booker
British journalist focused on national identity, public order, and free-market values. Defends tradition in a fast-changing world.